Armani Beauty partners with Eleanor Calder for ‘My Way’ fragrance campaign

Eleanor Calder is on fire this week when it comes to ad campaigns. She has partnered with Armani Beauty to promote their ‘My Way’ fragrance.

On her Insta post the luxury influencer says ‘Since its launch last year, I’ve been using @ArmaniBeauty #MyWay fragrance. Its sweet, feminine scent is natural and perfect for all year round.

Eleanor also talks about the ‘My Way’ fragrance bottle and discusses how Armani Beauty is committed to sustainability in its products.

The #MyWay bottle is not only elegant to look at, but also reflects a commitment to sustainability as its refill system, allows for less waste and encourages recycling!”

The campaign shoot for My Way was shot by Lydia Collins, on the same day they shot Eleanor’s ‘Birthday Girl’ campaign for Essie.

Both were shot on location at the picturesque Treehouse Hotel in London, where the hotel’s Club House suite features extensively in the campaigns and offers sweeping city views including the BT Tower and 20 Fenchurch (a.k.a. the “Walkie Talkie Building”) and a home away from home feeling.

Treehouse Room Bathroom

For the stunning Armani Beauty campaign, according to Eleanor fashion archive on insta Eleanor wore a vibrant bright pink Jacquemus La Chemise Laurier Cropped Shirt which retails for £305 / $435. The cropped style is made from a breathable blend that includes linen, with a distinctive elasticated strap that wraps around the waist. Eleanor also wore Y/Project Crystal-Embellished Wide Leg Jeans which retail for $480.

Armani Beauty’s My Way is available at Boots, with prices starting at £44.80 for 30ml, you can get yours here!



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