What happens when one of the most legendary guitar brands joins forces with an iconic British fashion label? A collection that screams rock ‘n’ roll, of course! Gibson has partnered with Merc Clothing to create the Merc x Gibson Capsule Collection, a limited-edition range of stylish apparel that blends music and fashion in the most incredible way possible.
This exclusive collection is available only at the Gibson Garage London, making it a must-have for musicians, fashion lovers, and collectors. The lineup includes five standout pieces: the Legend Harrington Jacket, Luthier Polo Shirt, Bridge Hooded Sweatshirt, Riff T-Shirt, and Tone T-Shirt—all designed with that classic Gibson-meets-Merc edge.
Sas Alavi, Managing Director at Merc, summed up the collaboration perfectly:
“Merc is excited to collaborate with Gibson, and we are proud to present a capsule collection that embodies the essence and celebrates the rich heritage of both brands. It’s not just clothing; it’s a statement that pays homage to the powerful connection between music and style.”
And what better way to launch the collection than with the help of Kid Kapichi? The rising British punk-rock band—known for its high-energy sound and genre-blending style—has partnered with Gibson and Merc to model the collection. Fresh off the success of their latest album, There Goes The Neighbourhood, Kid Kapichi brings their signature attitude and rebellious spirit to the campaign, making this collab even more electrifying.
So, whether you’re a die-hard Gibson fan, a Merc devotee, or someone who loves a killer jacket, this collection is one you won’t want to miss. Rock on!
You can learn more about the Gibson Garage in London and check out the collection yourself here!
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