Pepe Jeans London has announced a two-year creative collaboration with photographer and model Brooklyn Beckham.
The denim collection, which combines Brooklyn’s love of photography launched on World Water Day and has been made with Wiser Wash sustainable technology.
Wiser Wash is a new technology that makes the denim washing process more sustainable. Traditional washing methods use around 16 litres of water for the decolourisation process of a single pair of jeans. Wiser Wash gets the same result using only one cup.
The new campaign was self shot by Brooklyn and highlights the importance of water in our daily lives and the the impact water will have on the future.
The collection is now available at pepejeans.com.
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