JC Stewart shares his second single of the year ‘Loud’, together with its official video. He started 2021 in style, when he was named as MTV’s first global Push artist of the year.
JC wrote ‘Loud’ earlier this year when he spent a few days alone by the Kent coast. That time apart was all the inspiration he needed for the song’s affecting emotional intensity. The track was subsequently produced by the Grammy winner Koz, best known for his work on both of Dua Lipa’s smash hit albums, and mixed by Matty Green who has worked with Louis Tomlinson.
In the video for Loud which was created by Collective Films, JC is s joined by his girlfriend, model Annabelle Hoy, who also features on the single artwork. Drawing on water as a symbolic representation of being submerged by life’s challenges, the visual exudes a beautiful power in its simplicity.
Talking about the video JC said “The concept of the video stemmed around the fact that sometimes, when I’m feeling overwhelmed, it can feel like being underwater. Both intense and silent. Overwhelming and solitary. I thought the water symbolised what I felt for the few months before I wrote the song and wanted to make that the main focal point. Having my girlfriend in it, who the song is about, was also incredibly special and something I’ll be able to cherish forever.”
Let us know what you think of JC’s latest release on @TBHONEST_UK!