How to be beach body ready? Have a body, hit the beach.
PrettyLittleThing has launched its new ‘Swim Unfiltered’ swimwear campaign advocating the #EveryBodyInPLT movement. Rooted in body positivity, confidence and acceptance for ALL, the Swim Unfiltered campaign is not only shot solely by an iPhone, but it features a diverse casting of models including trans model and TV personality Talulah-Eve.
Talulah-Eve was the first-ever transgender contestant on Britain’s Next Top Model and now she is serving looks in this inspirational campaign that is breaking the mould and proving that EVERY body is beach body ready.
Taking to Instagram to share the news, Talulah wrote:
‘’I’m beyond gassed and truly grateful to have been a part of this inspirational campaign with these baddies! I have always wanted to work with @prettylittlething and my dream has come true! So creative, bold and empowering. Everything that I embody.’’
The Swim Unfiltered campaign also features a model with Crohn’s disease and a diverse range of models, showcasing the beauty and empowerment of diverse bodies.
This campaign comes after the brand made its debut at Miami Swim Week with models including fitness influencer Bruna Lima, who is 8 months pregnant, disability activist Anna Sarol, and transgender stars Tokyo Styles and Gia Gunn.
The Swim Unfiltered campaign is here to teach people that everybody is perfect no matter what and to not hide their insecurities this summer.
You can shop the collection here!