Inspired by the artwork from his latest album, Ed Sheeran is launching a capsule collection in partnership with independent clothing brand Lucy & Yak: Ed Sheeran & Yak.
A long-time fan of Lucy & Yak, Ed wanted to partner on a collection that brings together his love for his fans, and Lucy & Yak’s iconic designs and sustainability-focused approach; the collection is made of organic cotton, with reversible bucket hats made of deadstock fabric.
The Limited Edition collection features butterfly prints and designs inspired by the singer’s Equals album artwork, with a neutral colour palette using ecru and black. With wearability throughout all seasons, the unisex pieces are made to be enjoyed beyond this summer’s festival fashion (where butterflies are set to lead the nostalgic Y2k styles!) and into autumn and winter’s cosy comfort dressing.
True to the brand’s spirit, the collection is made fairly, from organic cotton, while the Travis Bucket Hat is made with sustainability in mind, entirely from deadstock fabrics. The collection joins Lucy & Yak’s other environmentally-conscious pieces which can be worn and then sold as part of its existing initiatives, which work towards a fully circular economy in order to tackle the fashion industry’s growing impact on the environment.
Prices for the collection start at £22.
The collection drops Thursday 14th July, You can pre-register your interest here!
