There’s something quietly seismic about Blair Davie’s latest release, Butterflies. A tender and unflinching ballad that leans into love’s enduring truth, it solidifies Blair’s place as one of the UK’s most emotionally resonant new voices in pop. Already an Ivor Novello ‘Rising Star’ nominee and recipient of Amazon Music’s UK Step-Up Fund, Blair’s trajectory is unmistakably upward — and Butterflies makes it clear why.
Equal parts vulnerable and self-assured, Butterflies doesn’t just flirt with feeling — it commits. Written about the deep, steady kind of love that lives well beyond infatuation, the song blooms slowly, with graceful instrumentation and lyrical honesty. Blair explains it best: “It’s about that magic kind of love that outlasts the honeymoon phase… you’ve found someone that you love for exactly who they are.”
This isn’t surface-level romance; it’s a reflection on lasting connection — the kind that knows how to stay.
There’s even more symbolic weight behind the track: Blair has a butterfly tattoo, which served as the initial spark for the song’s concept. That personal touch makes Butterflies feel lived-in and real — a hallmark of Blair’s work, which often blends confessional songwriting with pop elegance.
Fresh off the heels of this release, Blair is taking their music across the UK and Europe on the Butterflies Tour — their biggest run to date. With recent stops in London (Strongroom, The Grace) and upcoming shows in Brighton, Paris, The Netherlands, Germany, and their native Scotland, Blair is making international waves. Notably, they’ll be supporting The Paper Kites at the iconic Amsterdamse Bostheater on 21st July.
Having already played major festivals like The Great Escape, Belladrum, Live at Leeds, and Sziget, and toured alongside industry heavyweights such as JP Cooper, Emeli Sandé, and Sam Fischer, Blair’s reputation as a dynamic live performer is well-earned. With a loyal and growing following (32K+ across TikTok and Instagram), they’re as connected with fans as they are with their craft.
Previous singles like Stairs, Platform 10, and Him, Hymn earned Blair praise for their lyrical depth and indie-pop polish. But with Butterflies, they move into something richer — more expansive and more universal.
If you haven’t already fallen for Blair Davie, Butterflies might just be the moment you do. Honest, graceful, and emotionally fearless, it’s the sound of an artist not just rising — but taking flight.
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