To celebrate World Princess Week, Disney Store will host a free Sprinkle of Magic experience for children at Westfield White City from 24–26 August 2025.
The event offers a magical makeover experience, featuring themed sparkle stations for hair styling, face painting, and princess-inspired fun. Children will be able to enjoy a range of activities designed to bring their favourite fairy-tale characters to life.
The Sprinkle of Magic experience is open to all and completely free of charge. Families are encouraged to arrive early, as activities will be offered on a first-come, first-served basis.
The event is part of Disney’s wider World Princess Week celebrations, recognising the stories, values and spirit of Disney Princess characters around the world.
Event Schedule:
Sunday 24 August
• 12:00pm – 6:00pm: Open to the public
Monday 25 & Tuesday 26 August
• 10:00am – 6:00pm: Open to the public
More information will be available through Disney Store’s website and social media channels in the lead-up to the event.

