Platinum-selling artist Liam Payne will perform in an EE BAFTA world-first, real-time augmented reality (AR) mobile experience at 6:45pm this Sunday, ahead of the EE British Academy Film Awards.
The real-time AR experience, which has been created using EE’s award-winning 5G network, will be recorded live and beamed to fans in the UK on their mobile phones via the AR app ‘The Round’, wherever they are. This will be the first time fans get a look at Liam’s avatar before his 5G-powered EE BAFTA opening performance on BBC One.
On the night, Liam’s body, facial movements, and live audio data will be instantly transformed into 3D animations to create the immersive experience. For the first time ever, this data will be live-synced and transmitted in real-time for fans across the UK to experience the performance live through their mobile handset, whether they’re at home or on-the-go.
Following the first-of-its-kind AR app performance, the avatar will join the real-life platinum-selling artist as a hologram on the stage of Royal Albert Hall, as part of a spectacular EE BAFTA opening performance at 7pm on BBC One.
Having recently celebrated hitting 5.1 billion streams worldwide and having sold more than 23 million singles as a solo artist, BAFTA viewers can expect Liam to put on a show like never seen before. Surprising and delighting fans across the globe, Liam’s avatar performance will be incorporated into the innovative stage production, through state-of-the-art holographic technology, powered by EE’s award-winning 5G network.
Ahead of his EE BAFTA performance, Liam Payne said: To be able to perform live via my very own Avatar blows my mind a little bit…! I’m really excited for everyone to see what we’ve been working on. The strides in tech at the minute are phenomenal and I can’t wait to see what we’ll be doing next. For now, this Sunday, you can take a first-look at my EE BAFTA performance, delivered by my real life Avatar live in your kitchen, bedroom, on the bus or at the park…see you there.
Liam Payne is performing an exclusive EE BAFTA AR real-time music performance, ahead of his 5G-powered opening show at the 2021 EE BAFTA Film Awards. Download ‘The Round’ app to enjoy the live AR experience through your mobile phone, wherever you are, this Sunday 11th April 2021 at 18:45pm BST.
Are you excited for Liam’s performance? Let us know at @TBHONEST_UK!