Singer, actress and Coachella Queen Vanessa Hudgens is launching her own beverage company, Cali Water. A new brand of water. Cactus water to be exact. She announced the exciting and somewhat intriguing news a few days ago on her Insta account by posting a promotional video.
According to the brands website Cali Water has:
- Half the calories and sugar of coconut water
- Skin revitalising antioxidants
- Anti inflammatory properties
- 5 naturally occurring electrolytes to support hydration
Vanessa has launched the new venture with business partner and long time friend Oliver Trevena. Oliver was an early investor in the company which originally launched in 2014. Oliver later bought the trademark and entire brand from its co-founder Matt McKee.
With a new vision for the company, Oliver brought Vanessa on board after a trip to Mexico where they discussed the company. As co-founders of the new Cali Water, both have been very hands-on with branding and designing the products. Other investors include Actors Brooke Burke, Ross Butler and Glen Powell.
Cali Water which officially launches on 26 April, currently has two different flavours. Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavours.
5 cents from the sale of everyone can up to $1 million, will be donated to No Kid Hungry, a non-profit organisation based in the US which aims to end childhood hunger and ensure no child goes hungry.