Jo O’Meara was one of the voices that defined the late 90s and early 00s. Many will remember her from her time in S Club but now she’s gearing up to release her new solo album ‘With Love’, by sharing the music video for the track “Sweet Surrender.”
Jo wrote the song with the track’s producer/mixer Kjetil Mørland and Nicky Mac. Jo has on six of the album’s tracks, each of which expresses a different vibe, energy and experience. She started the project early in 2020 with the Grammy-winning producer Brian Rawling, and the Metrophonic production team provided another key collaborator in the shape of Paul Meehan.
The music video for “Sweet Surrender” is directed by Steve Price who has worked with Tom Walker and Bastille) was filmed on location at Saunton Sands Beach in Devon. The video was shot in black and white. It captures a very different side to Jo’s versatile style after the dramatic power ballad ‘On The Surface’.
Talking about the video shoot Jo said in a press release ” I absolutely loved making this video. Shooting at 5.30 am was so peaceful and the scene is just as it looks … stunning!”
Opening with a sassy, throwback R&B strut, ‘Sweet Surrender’ swells into the kind of larger-than-life pop hook that Jo’s voice is built to deliver.
The song’s lyrical theme is one that every generation experiences. It’s not so much a warning against that love interest who sparks a passion that masks a flashing red light, and more a forthright declaration that sometimes an ill-advised gamble that can’t be resisted.
Jo says “, “I wrote this song as I know many of us girls have been there: falling for the wrong man, even though our friends tell us that they’re no good! We ignore them and do what we want anyway. Even though deep we know they’re right, there is something about the bad boy that always attracts us and casts that dangerous spell. But it doesn’t always make it right, it often just gives us a false sense of surrender!”
You can pre-order Jo’s album which will be released on 27 August, here!