It’s wonderful to see the collaboration between legendary graphic designer Peter Saville, New Order, and the suicide prevention charity CALM . The initiative pays tribute to the iconic ‘Blue Monday’ track and uses its powerful opening lyric, “How does it feel?”, to spark conversations about mental health and suicide prevention.
The timing of the release on ‘Blue Monday’ adds significance, shedding light on the challenges that many people face during what is considered the most depressing day of the year. By incorporating the iconic color coding from the ‘Blue Monday’ 12-inch sleeve and video into the design, the t-shirt serves as a stylish item and carries a symbolic connection to New Order’s cultural impact.
Campaign Against Living Miserably CEO Simon Gunning said: “Blue Monday is a track that transcends generations and one I’ve always loved – with the opening line ‘How does it feel’ resonating with me and so many people. The track and the meaning behind perfectly aligns with the work we do at CALM to help shred the stigma of suicide and offering support to those struggling. Mental health affects us all and we know that one in five will have suicidal thoughts in their lifetime.
“We’re so proud to work with Peter Saville and New Order – the t-shirts are a brilliantly creative idea that will reach people with the clear message that no matter the day or how you’re feeling – help is there.”
The fact that £10 from the t-shirt sales will be directed towards CALM’s efforts in supporting those struggling with mental health is even more of a reason to buy.
Moreover, the involvement of New Order as ambassadors for CALM demonstrates a commitment to using their platform to address mental health issues and break the stigma surrounding suicide. This collaboration exemplifies how the worlds of art, music, and charity can intersect to create positive change and raise awareness about important issues.
New Order are ambassadors of CALM, and have previously spoken out about mental health and suicide prevention. Together, they use their platform to help shred the stigma of suicide and access mental health services.
Commenting on the limited edition t-shirt New Order said: “Starting a conversation with somebody could be the most important conversation that person ever has. It could be life-changing. So with ‘how does it feel’ we felt, as CALM ambassadors, we had the perfect lyric and message to get out there on the 2024 edition of the CALM Blue Monday t-shirts that Peter Saville has so beautifully designed. And knowing that all the money raised will help make sure CALM are there for even more people who are struggling makes it even more powerful.”
The t-shirts are available to buy now via https://lnk.to/bluemonday-calm-2024 for £25. While supplies last.
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