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Brand Momentum by Tony Lewis is an absolute game-changer of a book which will change your thought process on business and brands.
Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible, evidence-based book introduces the Brand Velocity Score, the metric that tracks customers’ perceptions of a brand’s trajectory – vital for growth and ultimate success.
Tony Lewis has written a book that will change the way you think about brands and how they are marketed. It offers a clear and easy-to-follow insight into various brands, why they work, and how to get the most out of them from a marketing perspective. It has case studies to back up the points made. It’s a book you need to buy and read if you’re looking to sustain your brand for the long term.
You can get a copy of Brand Momentum here!
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