In The Style launch ‘The Kindness Collection’ with ALL profits going to The Samaritans

In The Style have launched the ‘Kindness Collection’, with all profits from the collection being donated to The Samaritans.

This time last year, In The Style launched there ‘In A World Where You Can Be Anything…Be Kind’ tees following the tragic loss of Caroline Flack.

With huge support from the public, the fashion brand raised over £400k for The Samaritans which went on to help and support over 80,000 people.

One year on…the message is still as important as ever and so In The Style wanted to do more to show their support and continue to spread a really important message.

They have designed an entire Kindness’ collection with 100% of the profits being donated to The Samaritans. The range includes new versions of the original be kind tees, as well as brand new unique kindness themed designs by each of the brand’s celeb collaborators, Saffron Barker, Lorna Luxe, Jac Jossa and Olivia Bowen.

The ‘Kindness Collection’ is a hugely important statement from In The Style, showcasing they put their customers mental well being before their own profit as a business by raising money for an amazing cause, The Samaritans where demand is higher than ever right now for the support and services they offer. In The Style also hope the collection will help to remind everyone to not only be kind to one another, but also to themselves.

You can shop the entire collection here.