Depop Chooses HURR for Slow Fashion ReSale Partnership

HURR, Europe’s leading wardrobe rental platform arrives exclusively on Depop, the community-powered marketplace app to buy and sell unique fashion.

Aligned in their mission to power the circular economy and to promote more mindful fashion consumption, HURR joins Depop to offer both of their communities a chance to own some of HURR’s most popular rental items.

‘The Loop’ by HURR collection features a selection of the most coveted pre-rented styles, available with up to 80% off – all now ready to find a new home amongst Depop’s community of over 30 million sustainable fashion enthusiasts.

The rental to resale journey is the next step in the circular fashion loop, significantly extending the lifespan of previously rented items and contributing to a more responsible future of fashion. 

“We’re excited to be the first resale platform that HURR has partnered with on the next step of their circular journey. Both resale and rental have a role to play in reshaping fashion consumption and making the industry more circular. Plus, reselling on Depop is not the end of the story – often it’s just the beginning. We believe in helping to keep items in circulation as long as possible, keeping clothes that already exist passing from person to person. At Depop, we want to be able to give people opportunities to dress differently everyday with unique fashion, but a smaller footprint. That’s the future of fashion.  .” – Justine Porterie, Head of Sustainability, Depop

Each piece in ‘The Loop’ by HURR collection has been rented, worn and loved at least 20 times. Launching today, the first drop features 100 pre-rented designer items discounted up to 80%.

The collection will include dresses, skirts and co-ords from labels such as Ganni, Rixo, Keepsake, Art Dealer, coats & jackets by STAND Studio and bags from BY FAR.

“We’re incredibly excited to partner with Depop to launch an exclusive collection of pre-loved designer items. The Loop by HURR helps ensure clothes are kept out of landfill and find a second life through resale. With thousands of styles to choose from, including some of HURR’s most rented looks ever, the collaboration will help further extend the lifespan of each of these items and continue to drive a more sustainable future of fashion.” – Victoria Prew, CEO, HURR

Shop the collection now, exclusively at HURR’s Depop shop; @hurrcollective.

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